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Find Your Starting Point

Setting out to transform your marketing department can feel overwhelming. With so many dimensions to consider, where do you begin? We built this tool to help marketing leaders choose the best starting point.

What Is It?

Starting Point is a prioritization tool for marketing leaders who recognize the need to make changes and adapt.

You’ll notice we’re not using the word “transformation”. That’s intentional. We like the word adaptation much better.

TRANSFORMATION

Implies an ending

Changes feel wide-reaching

Big and overwhelming

ADAPTATION

Ongoing, no ending

Change only when doing so provides an advantage

More focused, less scary

Through a few short questions, the tool assesses the urgent challenges and pressures facing you and your team. Then it uses this information to guide you to the most impactful first step.

The pressure to change can come from many different sources. And every change initiative must include many dimensions—strategy, team structure, processes, culture and more. Starting Point considers all of these variables and then recommends one of 12 possible first steps—each with practical advice and tips based on firsthand experience.

Who Are We?

Starting Point was created by Modern Craft, a Vancouver-based marketing consultancy focused on helping brands navigate complexity and keep pace with changing customer expectations.

Our recommendations are based on decades of experience helping marketers and leaders from industries and organizations of many sizes through complex change initiatives.

While we recognize that specific recommendations may not work for all teams under all circumstances, we believe that prioritization is vital.

We hope Starting Point will help you decide where to take your first step, but if you'd like to speak to an expert about the specific challenges and pressures impacting your change journey, contact us at info@themoderncraft.com.

Modern Craft Privacy Policy

We at Modern Craft (Modern Craft Inc.) are committed to protecting your privacy. This Privacy Policy covers Modern Craft’s treatment of personal information or personally identifiable information (both “Personal Information”) that may be collected or submitted when the web- user (“you”) are using either www.themoderncraft.com and www.startingpoint.com. This policy applies to both of the websites (“sites”) listed above.

1) Information We Collect

When you visit our Sites, you may be asked to provide certain information about yourself including First Name, Last Name and e-mail address.

We may also collect certain information about your device, including information about your web browser, IP address and time zone. Additionally, as you browse the sites, we may collect information about the individual pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

2)  Our Use of Cookies

Modern Craft may use cookies to remember certain user information. Cookies are electronic identifiers that are transferred automatically to your computer through your browser that allow our computers to save certain information you provide us and store information about you so we can recognize you when you visit our website in the future. You may, at any time, disable or refuse to accept cookies by changing the preferences or settings on your web browser. Please note that if you choose to disable cookies, you will NOT be able to use Starting Point.

3)  Use of Your Information

3.1 Your information will enable us to provide you with access to all parts of our site and to supply the services you have requested. We will also use and analyze the information we collect so that we can improve and develop our business.

3.2 Where you have consented, we might also use your information to inform you of other products and services we offer that may be of interest to you and we may contact you by email. If you change your mind about being contacted at any point, please email us at info@themoderncraft.com

4)  Disclosure of Your Information

It is Modern Craft’s policy not to disclose, sell or rent your Personal Information to any individual, business, government entity or outside parties except: (i) to provide products or services you've requested through us; (ii) in response to a validly-issued subpoena, court order, or other legal process; (iii) when necessary to establish or exercise our legal rights or defend against legal action; or (v) where you request Modern Craft to do so.

5)  Security and Data Retention

5.1 We employ security measures to protect your information from access by unauthorized persons and against unlawful processing, accidental loss, destruction and damage. Please understand that whenever you voluntarily disclose Personal Information online this information cannot be made one-hundred percent secure and, in some cases, that information can be intercepted, collected and used by others. However, we work hard to protect your information at all times and protect your information in several ways. Your information is stored on a secure server that Modern Craft and can only be accessed through SSH security keys.

5.2 We will maintain your Personal Information of our records unless and until you ask us to delete this information.

6) Scope of this Policy; Third-Party Websites

Although this policy applies to the all site information owned by Modern Craft, it does not apply to businesses or entities that are not owned or controlled by us. This website contains links to other third-party websites. Please be aware that Modern Craft does not claim any responsibility for the privacy practices of these third-party sites. We encourage you to be aware when you leave our site and to take reasonable precautions when sharing your personally identifiable information on third-party websites.

7) Opt-In Policy

You may "opt in" to receive newsletters, and other useful information from us. To unsubscribe from our mailings (except important system and content update information), you may use the unsubscribe link in the footer of each email from Modern Craft.

8) Accessing and Updating

8.1 You are entitled to see the information we hold about you and you may ask us to make any necessary changes to ensure that it is accurate or for its deletion. If you wish to do this, please contact us.
8.2 If we have collected and processed your personal information with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal
8.3 Object to the processing of your personal data: this right entitles you to request that Modern Craft no longer processes your personal data.

9) Changes

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons. Changes will be posted to the site and, where appropriate, through email notification.

10) Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@themoderncraft.com or by mail using the details provided below:

1700-1177 W Hastings St, Vancouver, BC, V6E 2K3, Canada